Soho Home opens West Hollywood lodge in early 2022 – The Hollywood Reporter

When Soho House opened in West Hollywood in 2010, the club was an instant hit with private members with its inviting garden restaurant and breathtaking views of the city on the 9200 Sunset.

What the WeHo location doesn’t have, however, is hotel rooms, a convenience offered at Soho House’s clubs in cities like London, New York, and Miami (and the 2-year-old Soho Warehouse in DTLA).

“Since we opened in West Hollywood over 10 years ago, we’ve been asking for a place to stay,” says Nick Jones, founder of Soho House, who is also CEO of the parent company Membership Collective Group.

They will have this option – at least nearby – from early 2022 when Soho House opens a Little House Hotel in the former Palihouse building in West Hollywood on 8465 Holloway Drive.

“Little House is near the West Hollywood Club, but has an intimate, cozy atmosphere,” Jones tells THR exclusively. “There are 34 bedrooms to stay overnight, club rooms, a roof terrace with views over the city and House Studio [content creation space] for members to connect and create with one another. ”The space will also include a restaurant.

Rendering of the roof terrace.
Courtesy of Brand

“The design of the house is inspired by the architecture of the building, the neighborhood and the diversity of our members in WeHo,” adds Jones. “Each bedroom borrows colors from the unique Los Angeles color palette and looks out over the light-flooded courtyard.” private investment firm. Yucaipa has owned a majority stake in Soho House since 2012.

The hotel would be Soho House’s fifth property in LA.

Soho House’s expansion in LA comes after the parent company went public earlier this year and raised $ 420 million in an initial public offering in July. In addition to its clubs and hotels, the hospitality empire is also opening home boutiques that sell its 5-year-old line of furniture and accessories that mirror the look of its homes. The first Soho Home Studio retail store opened in the Chelsea neighborhood of London in September and another will debut in NYC’s Meatpacking District on November 19.

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Guest room overseen by Soho House’s in-house design team.
Courtesy of Brand

This story first appeared in the November 17 issue of The Hollywood Reporter magazine. Click here to subscribe.

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